Health and Wellness

The term health and wellness are frequently used interchangeably, but the meanings are slightly different from each other. Health can be defined as a state of our physical being, whether good or bad. Our state of health depends on various factors like heredity, environmental condition, choices of foods and drinks, fitness and exercises, sleep and rest, thoughts and our emotional state of mind. Wellness on the other hand is defined as the overall processes of maintaining a general state of good health, it entails the conscious decision of the person involved to experience wellness while health simply means persons condition.

The combined phrase health and wellness can simply be defined as a pursuit of overall health as far as human beings are concerned. The term is used frequently as a tool for promoting a better lifestyle. Health and wellness slogan has become a powerful tool in the hand of marketers in various aspects of human endeavor. However, many people are embracing the attitudes to healthy lifestyles, while some companies are busy raking in the profits.

Many food retailers, fast food joints, vitamins and nutritional supplements could see an increased demand in their products as a result of the trends in health and wellness. However many companies will be negatively affected by this trend, an example is the tobacco products manufacturers and fast food joints – but they have started modifying their strategies to suit customers’ demands by introducing another brand of their products that can fit perfectly into the consumers needs and aspirations.

The driving factors behind the drifts in health and wellness were attributed to the rate at which obesity is increasing among the Americans 1990 – 2005. High rates of heart disease, cancer and various food related disease was growing at an astronomical rates. These gory tales eventually drawn the attention of people to the needs for healthy lifestyle, this discovery was matched with series of corresponding researches and a lot of things were revealed about human anatomy and its associated health risks.

Therefore, health and wellness can be said to be a multidimensional issue because it can be attributed to the totality of human existence. It involves making a conscious efforts to improve personal general state of health, the most common elemental slogans in the business of health and wellness are:

Eat healthy foods:

Health food consumption is considered to be the most important factor in achieving good health. Health and wellness entails that the food we take is also a reflection of our physical health. Therefore, the habits of maintaining a sensible diet have become a major driving force in the general idea of health and wellness.

Keep Fit:

To keep fit does not always connote lifting heavy weights, but it generally believes that health and wellness must include a lot of physical exercise like walking or help

Cut down the good poisons:

Health and wellness trends involves cutting down on dangerous foods that can cause illness, some habits are socially acceptable but it has a resultant effects on our overall well being. Some of the good poisons are a smoking, obey speed limits or indulging in excess fatty foods consumption.

Popular MLM Themes – Health and Wellness

Health and wellness are two of the most popular themed MLM businesses these days. The latest trend is for people to be very interested and concerned with their health and well-being. While the huge population of baby boomers move towards their golden years there is an incredible surge in the demand for products to keep people young and healthy. The health and wellness themes lend themselves well to this type of marketing.

Health products that deal with a myriad of health problems are going to be in high demand. The same holds true for wellness products, products that help to keep the body free from disease. There are many products currently available with more coming onto the market every day. When evaluating a health product keep in mind the demand as well as the benefits. Research the amount of people that may potentially benefit from the product. If the product is too much of a niche item marketing will be harder and more expensive. If the product has more universal appeal it will be easier to market and sell.

Look for breakthrough products that are new to the market. Do make sure that the products have been tested and that they do have proper approvals. If the product is unique make sure that it has a patent. Think about who will use the item and how much they will need. Remember that your business will thrive on repeat business so your product will need to be one that people will need more of.

The benefits of the products must show actual results so that the customers will continue to purchase it. Try the product yourself first, to evaluate it’s claims. You want to sell a product you are comfortable with and believe in. Because many products are sold through word of mouth, be sure the product is one you are proud of and will be able to easily endorse. Be wary of wild or broad claims as to what the product can do. Check the reliability of the product via customer testimonials and comments.

Health and wellness products that utilize natural substances seem to be in peak demand now. There is a big push towards going green and using natural products is a big part of that push. You will see natural ingredients in all types of products ranging from health care to cosmetics. Check the company’s claims before you buy in to be sure they are using the ingredients they say they are.

Health and Wellness Network Marketing

Health and Wellness Network Marketing: Do Your Products Sell Themselves?

It is no secret that the market is saturated with health and wellness Network Marketing companies. It is easy to find someone selling the best lotions, potions, and super supplements online, offline and all around you.

They all have similar product claims. They all claim to be from the deepest darkest corner of the Earth, have a patent or patent pending, and will change the health of nations. In other words they are always the best of the best.

These products are so good they sell themselves or do they?

To preface I must say I enjoy some very high quality supplements that have improved my health greatly. To me it is a no brainer to spend a little extra money to enjoy the benefits. But I have a secret…… They do not sell themselves.

Let me just get this out in the open. It does not matter how great and wonderful your products are in your network marketing business. They will not ever sell themselves.

For example suppose you buy a truck load of your products. When they arrive to your doorstep you put them out on your sidewalk. They sell themselves right?

No. If by chance your neighbor walks by you will have to sell them on the products. Most likely they will only buy from you if they like and trust you. But they might not either and then they will just think you are crazy:-).

Your products may be the best thing since sliced bread but they must be actively marketed. When you start in your health and wellness network marketing company you might have been told this. It is very misleading and it is not true.

Even if you believe 100% that your products are the best ever you still need to get someone else to believe that. Most people will not even start to believe you until they like and trust you.

The truth is your success depends on marketing. You want to market to your target audience. You also want to be talking to people who want to be talked to. You will always be more successful when you are talking to those who have an interest in what you have.

More importantly you need to know what to market. (It is not your products) I am sure I have you confused now but I cover that in the next article.